The popular dating web site Ashley Madison is involved in a law suit. It is alleged that the majority of female dating profiles on the site are fake. Imagine paying a monthly amount for a subscription to chat with females that are not real and talk to you with computer “robot generated” comments. Is it a deceptive business practice or an expected business practice?
On one hand consumers must be cautious and expect that these on-line dating sites contain fake profiles, guys who claim to be women (and vice versa), and people who hide behind the profile pictures of other people. In fact there is even a show and term for it, “cat fish(ed)”.
However, on the other hand, it is unacceptable for a company to “cat fish” consumers for economical gain.